Friday, May 02, 2008

Fun Bhari- Strawberry!

Do you think you can lure people by making a handful of muscle flexing male-models on the ramp, by removing their, jackets, T-shirts and the vests one-by-one?

Well, the people behind the Lux's marketing strategy really thought so. That's how they had an event launching the new strawberry-flavoured Lux soap. The most famous soap of Bollywood didn't getaway from that too. Dino Morea was here in town to taste the specially made strawberry falovoured icecram in collaboration with Kwality Walls.

And all the models were not at all modest when they were asked why they started that oh-not-here-please striptease right on the ramp. One couldn't help not thinking if he had come to a female-only, male striptease show. Well, sadly, there were only a few female souls trying to figure out what's happening. Coming back to the honest talk by the models, they were supposedly trying to get over the temptation of seeing women who have used the new Strawberry Flavoured Lux Soap.

Oh Come-on.

Nobody seemed an inch impressed by the show. Yet, Dino, and the two Priyanka Chopra cutouts gave respite! But, Dino's desperateness to get into the super-star status seemed apparent when he quipped that he wanted to pose bathing in the bathtub full of roses like King Khan in the Lux ad! Oh, my Gosh!

The event had its own tale of troubles before it was on roll. The rain which lashed on the Bangalore city without any warning caught the event organizers unawares. All the preparations by the beautiful poolside of The Leela Palace washed away when the rain was hit almost right before the programme was about to start. Luckily, the Grand Ballroom played host.

Strawberry flavoured ice-cream tasted good, but, Dino had better ideas. "I always fantasised to bite a irresistibly smelling soap. If it is strawberry flavoured, how could you help but go try it out right away."

Dino had another Raaz to share. He has been a fan of Lux since his childhood, he claims. Though one kept wondering if it was another marketing trick, Dino adds himself saying, "The Strawberry flavour is amazing. This is not a marketing trick, huh."

Don't know if it was one or not. But The crazy souls in the marketing departments at Lux have worked hard in putting these two items together and make a powerful campaign of Soap and ice cream's coming together. Its just out in the market. You and I like it or not. To know that, Thoda wait karna padega.

Thursday, May 01, 2008

GAS who came to town!

There was glitter, glamour, and all that one could ask for in a mega launch of a special line of clothes by an international brand. When it is GAS, the event has to be more than just colourful. The event had created too much noise, not simply since it’s GAS, but it had the four glittering models, who had came all the way to town just for the launch.
It’s not always that the Bangalore crowd gets to see four Indian Supermodels on the same ramp. Carol Gracias, Bhawna Sharma, Inder Bajwa and Rajneesh Duggal walked down the ramp along with other Bangalorean models. Bangalore’s very own Fashion Guru Prasad Bidappa was once again seen choreographing the show. And everybody knows, Bangalore does not have any better option than him!
Italy is synonymous with the designs. Not just the clothing line which was launched on Friday. The pretty mini car parked outside the Hotel Grand Ashoka caught everyone’s attention. One should admire the way the Spring/Summer collection and the Peroni brand launch was interspersed in the same event. What an idea! Lots of beer to drink into and loads of gossiping around before the show started. Soon, it became one night to remember.
There was fervour and enthusiasm when it looked like flowers, fragrances and colours of an English country garden came on the ramp. GAS’ new range has it all. While the trademark denim was omnipresent, the green and the pink colour ruled the place. While VJ Anusha seen with the green top herself, one could not wait to say that this summer indeed is greener than ever! Even the things are looking green since new brands like GAS, bossini, MANGO are already in own with their standalone stores. What’s next was the question most of the guests had in their mind.
No matter what, the brands also bring along a lot of fun for the party craving crowd of Bangalore. What say?
(In the pic: Inder Bajwa, Carol Gracias, Bhawna Sharma; Rajneesh Duggal pic stolen from: Times of India: Bangalore Times)
(This is what I felt like srcibbling, when I attended the GAS fashion show)