Friday, May 02, 2008

Fun Bhari- Strawberry!

Do you think you can lure people by making a handful of muscle flexing male-models on the ramp, by removing their, jackets, T-shirts and the vests one-by-one?

Well, the people behind the Lux's marketing strategy really thought so. That's how they had an event launching the new strawberry-flavoured Lux soap. The most famous soap of Bollywood didn't getaway from that too. Dino Morea was here in town to taste the specially made strawberry falovoured icecram in collaboration with Kwality Walls.

And all the models were not at all modest when they were asked why they started that oh-not-here-please striptease right on the ramp. One couldn't help not thinking if he had come to a female-only, male striptease show. Well, sadly, there were only a few female souls trying to figure out what's happening. Coming back to the honest talk by the models, they were supposedly trying to get over the temptation of seeing women who have used the new Strawberry Flavoured Lux Soap.

Oh Come-on.

Nobody seemed an inch impressed by the show. Yet, Dino, and the two Priyanka Chopra cutouts gave respite! But, Dino's desperateness to get into the super-star status seemed apparent when he quipped that he wanted to pose bathing in the bathtub full of roses like King Khan in the Lux ad! Oh, my Gosh!

The event had its own tale of troubles before it was on roll. The rain which lashed on the Bangalore city without any warning caught the event organizers unawares. All the preparations by the beautiful poolside of The Leela Palace washed away when the rain was hit almost right before the programme was about to start. Luckily, the Grand Ballroom played host.

Strawberry flavoured ice-cream tasted good, but, Dino had better ideas. "I always fantasised to bite a irresistibly smelling soap. If it is strawberry flavoured, how could you help but go try it out right away."

Dino had another Raaz to share. He has been a fan of Lux since his childhood, he claims. Though one kept wondering if it was another marketing trick, Dino adds himself saying, "The Strawberry flavour is amazing. This is not a marketing trick, huh."

Don't know if it was one or not. But The crazy souls in the marketing departments at Lux have worked hard in putting these two items together and make a powerful campaign of Soap and ice cream's coming together. Its just out in the market. You and I like it or not. To know that, Thoda wait karna padega.


  1. Well, did you bite into the strawberry flavoured soap as Dino wanted to?

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